You don’t reinvent a 100 year old brand you give it purpose and let grow. Virginia Dare's "Then and Now" celebrated its 100-year legacy by seamlessly blending nostalgia with cutting-edge flavor innovation. Engaging consumers through a narrative of sights, sounds, and feel, the campaign heightened brand loyalty and communicated a dedication to ongoing flavor excellence. The result was a positive shift in perception, solidifying Virginia Dare as the leader in full flavor innovators.

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Collaboration: Jeremy Cox / Lydia Mattler / Kim Velten / Cameron Rolf / Elliott Krejci