Zach Arnold

Ka-bar Knives


From its origins just across the Allegheny River in Tidloute, Pennsylvania, in the late 1800s, to its present-day manufacturing plant in Olean, New York, KA-BAR has consistently made some of the best hunting, survival and sporting knives in the world. I created a print campaign for both their military and tactile line of knives. The direction of how they wanted to be portrayed to the target audience was "Bad Ass." 

Writer: Michael Smith