Illinois Soybean Association (ISA) represents more than 43,000 soybean farmers in Illinois. ISA upholds the interests of Illinois soybean producers through promotion, advocacy, and education.

We worked with their internal team and leaders of the soybean board to develop a new identity that reflected strength, relevance, pride, and confidence for the future. The design is clean and modern, with subtle nods to their past.

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Collaboration: Tommy Mattler / Kara Kennedy